$1.5 Billion – Buckeyes Ranked as Most Valuable College Program

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Ohio State football is the most valuable college football program in the country — worth a whopping $1.5 billion, according to a new report in the Wall Street Journal. Texas is No. 2, and Oklahoma No. 3 — each breaking the billion dollar mark in its valuations. What’s the most lucrative Big 10 team behind the Buckeyes? That School Up North is valued at $892 million, ranking No. 6 in the country. Read the full story here.
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